Organizational culture, also called corporate culture, plays an essential part in a company’s life and operations. It represents the values, beliefs, standards and behaviours shared by members of an organization. A strong and positive organizational culture improves cohesion, motivation and engagement, which in turn contributes directly to the organization’s success.

A well-established organizational culture has many key features. First, it defines the organization’s core values. These values guide decision-making processes as well as employee interactions and behaviours. They create a common framework where everyone can identify themselves and feel aligned with the company’s objectives.