In the world of marketing and sales, there are many acronyms to keep track of. Two of the most important are CDP (Customer Data Platform) and CRM (Customer Relationship Management). At first glance, they may seem similar, but they serve different functions and are used for different purposes. Understanding the differences between these two systems is essential for any business looking to improve their customer engagement and drive sales growth.

CDP: Customer Data Platform

What is a CDP?

A CDP is a type of software that collects and organizes customer data from a variety of sources. This can include: